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InsightsNotes for founders thinking about an exit.
Short, practical guides on preparing an online business for sale.
4 min read
What is a buy box, and why it matters before you sell
A buy box is the set of criteria an acquirer uses to decide what it will buy. Knowing it before you go to market saves months.
Read article →5 min readFive ways to make your online business more acquirable
Practical steps founders can take in the year before a sale to earn faster diligence and better terms.
Read article →4 min readEBITDA, EBITA or SDE: which number do buyers use?
A plain guide to the earnings measures used to size and value small online businesses.
Read article →Want to sell your business?